In crypto and web3, the community is the foundation of a project’s success. A flourishing community is a low-cost marketing tool for your crypto project.
Telegram groups are popular for developing crypto communities. Several crypto projects and influencers use Telegram to reach their audience.
The messaging platform can help spread the news about your project. It’s a good tool to engage with your audience and educate your community members. The crypto community loves Telegram for these reasons and more.
Read further to learn more about Telegram management.
Groups vs Channels
Telegram groups are communities. Telegram groups can have 200,000 members, public or private.
Telegram channels are like groups, but only admins can post to channels.
Most projects use both. A group focuses on engagement and interaction. A channel is a one-way distribution of news and important information about the project.
Admins and permissions
Telegram admins help with community management with specific permissions. Admins set the rules for the community. It can integrate bots to automize the moderation process.
Admins and authorized users can pin messages to the group’s top.
This helps to keep the group clean and steer the community in the right direction.
Benefits of using Telegram
– Joining a Telegram group is easy. It’s easy to set up an account to join a group through a link.
– Add Telegram admins to moderate the community. It helps to increase engagement and set community rules.
– Use bots to automate responses, and to keep the community clean.
– Pin brand-related messaging with links to educate your community.
1. Set community rules
Define explicit Telegram group rules and enforce them in your community. Clear rules establish a healthy community.
Track actions and discussions. If a user isn’t following the rules, send them a private message or ban them for repeat offenses.
2. Cross-promote your Telegram channel
Create a Telegram outreach plan. Include a Telegram invite link on your website, blogs, and social media profiles. Join crypto groups and niche-related forums and share links without acting spammy.
Ask website or forum admins to promote your crypto club. Some platforms allow you to promote your community for free. Others may demand paid advertising, so set aside a budget for outreach.
3. Share quality content
Creating and sharing high-quality content helps to educate your audience.
Attractive visual content (videos, infographics, photos) shares your project’s ideas in a simple manner.
4. Have a community management team ready
When your community grows, it can be difficult to handle so many users.
A community manager can watch your group conversations and protect your community members from scams. Community managers also help to increase engagement.
5. Stay active in your Telegram channel
By sharing your brand’s mission, you can build community. Members can be users, miners, investors, developers, etc. Value each member equally.
Listen to their feedback and show them how vital they are to your project.
Tips on staying active:
• Encourage user-generated content. Example: Memes contest.
• Welcome new community members. Automate this procedure using Telegram bots.
• Conduct audience polls and AMAs.
• Respond to all suggestions and ideas.
6. Ambassador program
Use existing members to promote your project. An ambassador program encourages crypto community members to promote your project organically. Referrals increase the likelihood of new members joining your community.
Ask members to spread your invite link with friends and other communities. Announce your referral program on social media. Reward users by whitelisting or airdropping them.
7. Integrate stickers
Telegram lets you build free sticker packs for your community. You can design stickers with your logos, audience-specific vocabulary, project mascot, etc.
Telegram stickers are an easy-to-use and popular tool for your project. Your audience can download and use these sticker sets to become brand ambassadors for your crypto project.
8. Telegram events
As mentioned in tip 5, it is important to stay active. One way to do this is to host events.
• AMAs: Invite a team member to discuss about the project
• Minigames: Use gamification to engage users with your project.
• Giveaways: Set up rules to enter a pool to win a prize.
• Quizzes: Engage the community by organizing quizzes with prizes.
Follow these ideas to supercharge your Telegram community and project. Any project seeking NFT or Web3 community engagement must understand these principles.
Management telegram community since there are different types of users you have to deal with. Not only do you communicate with those who are optimistic about your project but also fudders – who talk bad things with fear, uncertainty and doubt. Hiring an agency with experience helps you save time and boost your efficiency. That’s what we do at Social Staircase.