Social staircase blog

Where you can find the most valuable marketing lessons from our experience

5 Things You Should Expect On IDO Day
  • Rosie Hathaway
  • Jun 7, 2023
5 Things You Should Expect On IDO Day

If you’re considering launching an IDO, read on to learn what to expect during IDO day —and how to work around surprises and unexpected outcomes.

  • Rosie Hathaway
  • May 7, 2023
Telegram vs Discord: How the Web3 Communities Act Differently

Compare Telegram and Discord's distinctive features and community dynamics in the Web3 and crypto world, highlighting the differences in user experience and engagement on each platform

  • Rosie Hathaway
  • Mar 14, 2023
How To Create A Crypto Marketing Budget Plan

Whether starting from scratch with your crypto marketing plan or looking for some tips, this guide will help you get on the right track. From understanding the market and creating a plan to assigning a budget and measuring ROI, read on to discover everything you need to know about creating a successful crypto marketing strategy plan.

Social Staircase 22: Writing Content in Web3 (For the tiktok generation with short attention span)
  • Rosie Hathaway
  • Mar 1, 2023
Writing Content in Web3 (For the gen Z with short attention span)

Web3 can also be a bit overwhelming and confusing for those who are not familiar with the technology. That's why it's important for content creators in the Web3 space to keep things simple and easy to understand, especially when targeting gen Z with short attention spans.

  • Rosie Hathaway
  • Feb 13, 2023
The Secret to Web 3.0 Marketing: Graphics and design

It's no secret that web 3.0 is all about graphics and design. With so many businesses competing for attention online, you need marketing materials that stand out from the crowd. In this article, you’ll learn how to use graphics and design to catch the attention of the audience.

  • Rosie Hathaway
  • Jan 30, 2023
The Best-in-industry Crypto Consulting Guide

More businesses are trying to implement crypto solutions to improve their processes. It can be hard to navigate if you're unfamiliar with the lingo and technologies. A crypto consultant can give you customized solutions to the challenges you face.