Beginner’s Guide to Marketing Campaigns (Boost Your Engagement!!)

  • Rosie Hathaway
  • Dec 5, 2022

The world of cryptocurrency is fast-paced and competitive. Marketing your project to potential investors and enthusiasts can be challenging.

We wrote this article because we see the need for an easy-to-access guide that answers questions about crypto marketing strategies in general terms.

Which crypto marketing campaigns should you use?

Engaging with the crypto community is a great way to build your brand. Here’s why:

• It helps you find your next investors.

• It helps you get feedback and improve your project.

• You connect with key opinion leaders, influencers, and more.

The trick is to find the best ways to engage with them so you can build your audience and grow your community. There are many ways to engage with the crypto community.

Racing to create a marketing strategy or launch a campaign? Stop wasting time and let our team of marketing experts do it for you. Schedule a call today!

Airdrops

Airdrops are one of the most popular crypto marketing strategies. You give away a certain amount of tokens to your community to build your brand and start generating buzz.

Advantages of airdrops:

• low-cost

• easy to execute

• great for generating buzz for your token

• helps build a diverse community of token holders

How to host an airdrop:

  1. Create a list of all your social media accounts and plan to use them for your airdrop campaign.
  2. Prepare a list of tasks required to participate in the campaign (like following you on Twitter or joining your Telegram group).
  3. Send these lists to your community and ask them to join in on the fun

Gleam giveaways

Giveaways on gleam are similar to airdrops, but they’re less common. Gleam is a giveaway platform that makes hosting and tracking your giveaways easy.

It has a ton of valuable features that will help you host a successful giveaway. These can be particularly helpful if you want to engage with a specific community.

How to host a Gleam giveaway:

  1. Create an account on Gleam and connect your social media accounts.
  2. Go to the “Campaigns” tab and click “Create Campaign.”
  3. Choose the giveaway type that best fits your needs.
  4. Choose how many tokens you want to give away. 
  5. Choose how many entries each participant will get.
  6. Set your giveaway duration and end date.
  7. Create a unique URL for your giveaway and share it with the community.

Meme competitions

Crypto runs on memes these days. And while they’re not the most productive or helpful thing in the world, they can be a great way to build community and get people talking about your token.

How to run a meme competition:

  1. Have people follow your social media channels.
  2. Set mechanics. Typically, you’ll want followers to create their memes.
  3. Have your followers tweet the meme using your Twitter tag and an original hashtag.
  4. Choose the winner based on originality, sense of humor, and engagement.Reward your winner/s generously

Hackathons

A hackathon is a competition where developers create applications based on your token. It is a great way to attract technical talent while building a developer community around your token.

Hosting a blockchain hackathon may be difficult, though. You’ll need to find developers interested in your token and have enough technical knowledge to create something with it.

Here are a few tips for organizing an online hackathon:

  1. Set a date for your hackathon.
  2. Find sponsors to help you cover costs and guarantee prizes while advertising them.
  3. Hype your hackathon via social media. Announcing the prizes beforehand will make the event even more exciting.
  4. Offer training workshops for newcomers and participants.

Ask Me Anything (AMAs)

An AMA is a great way to engage with your community and generate hype around your project. You let community members ask questions about your coin/token, team members, or plans.

Follow these steps to host a crypto AMA:

  1. Find a date, and let people know when it will start.
  2. Ask your community members to submit questions beforehand using the #AMA hashtag on Twitter or Reddit.
  3. Answer as many questions as possible during the AMA, and encourage other members to participate while at it.

Conclusion

Boosting your engagement relies on effort, creativity, and a little bit of luck. Follow these marketing campaigns, and you’ll be on your way to making a significant impact on your crypto project.

If you want to learn more about marketing your crypto business, check out our free guide on how to run your Web3.0 marketing campaigns.