Top 5 Social Media Platforms for Web3 Marketing

  • Rosie Hathaway
  • Sep 15, 2022

Social media platforms have become a big part of Web3 community creation. Choosing a platform correctly for a Crypto and NFT project is vital for the project’s success.

There are many ways to boost Web3 community management and engagement. The best way is through social media.

Web3 has changed the game. Now, influencers create content and have complete freedom to manage and monetize it. People are building projects and exploring their various branches, like NFT, Game-Fi, and De-Fi.

It’s important to note that marketing is the supporting backbone of all these activities. Community building is necessary to the success of any web3 project. It helps sustain projects, ideas, and events.

Which platform should be used in Web3? 

The best social media platforms here will help you build a solid community. 

Here are the social media we will be adding to the list of top social media platforms to use for Web3:

• Twitter

• Discord

• Telegram

• Instagram

• Tiktok

You will most likely find Telegram, Twitter, and Discord social media plugs in many Web3 projects.

 

 

 

 

 

 

 

 

Let’s take a closer look at setting up the strategies to gain followers and activities there.

Twitter

Twitter is one of the most used social media in the web3 space. It allows community members to communicate through likes, retweets, and tweets. For setting up an account, you need to:

  1. Register at Twitter
  2. Set up your bio and handles
  3. Start posting

Twitter has a “Space” feature that you can use to create a social media community. It’s perfect for your project development and engagement. It improves community building, networking, and awareness. Use Twitter to build a strong presence for your Web3 projects. It has high user engagement, which makes it an excellent platform for promoting NFTs.

Twitter Space interface

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Use Twitter to build a strong presence for your Web3 projects. It has a high level of user engagement, making it an excellent platform for promoting NFTs.

Discord

Discord should be one of your first choices. It’s one of your primary marketing channels that will ensure the success of your Web3 project. It is the most effective communication and the essential medium for the Community. 

Here you can learn how to set up a Discord server!

Discord helps manage the community. It allows members to get to know each other based on their skills. It is the community’s cornerstone. You can create separate channels for:

• General issues

• Announcements

• Development and private talks

• AMAs

These channels are useful to join if you want to get detailed information about any project side.

Discord is an incredibly powerful tool with many customization features
Discord is an incredibly powerful tool with many customization features

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It’s essential to keep your social media access secure. Many project hacks are happening on Discord. You can use the MEE6 bot for your Discord channel. It will provide your Community with periodic security tips you can schedule.

Telegram

Telegram is especially popular with encrypted audiences. It allows your Web3 Community to communicate in real-time via scrollable text chat. With Telegram, you can create polls and games to engage your community.

  1. Create New Channel
  2. Add people
  3. App picture and name of the channel
  4. Pin useful information
  5. Start posting

Telegram can host a larger community than other messaging platforms like WhatsApp. You’ll notice that almost all projects have Telegram communication channels

Instagram

Instagram is another great platform. You can use it as a means to connect with your younger audience. It is because it is popular among teenagers and young adults. Use original and engaging videos & pics to build your Community. Meanwhile, you can promote your Web3 project on Instagram. Also, use hashtags and frequently post to ensure that most people see your content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Setting up an Instagram account is easy:

  1. Log in via email
  2. Update profile picture and information
  3. Start posting and promoting your content.

TikTok

Choosing TikTok for Web3 marketing is excellent now. This social media used to be where young teenagers watched the video. Now it is a full-grown marketing tool with great analytical opportunities. Let’s check how to start on TikTok:

  1. Create an account
  2. Choose what content you will post
  3. Produce several videos
  4. Track metrics

You need to subscribe to similar accounts to get the highest outreach. Like and share crypto-related content to be among the recommended accounts. This strategy might help you to get on top of Web3 marketing strategies.

Additionally, you can use all these platforms to conduct the events. Some of them are crucial for Web3 and NFT marketing: and 

• You can conduct AMA sessions;

• Q&A sessions with the audience;

• Take interviews for the company accounts.

To Wrap It Up

Remember that the list of activities is endless. You may feel confused when setting up everything from scratch, work with us to build a strong foundation for the success of your projects.